Tuesday, 4 September 2007

Change!

I'm Cross! They're doing it again! reinventing the wheel - everything has got to be new and improved; whether its cat food, supermarket layout, technology anything, everything! I would have said I'm someone who likes change, I get bored quite easily; but to me it gets ridiculous. We are on another hunt for a cat food that doesn't make the cat sick, we eventually found one and now they've changed the recipe: new and improved how many different brands will we go through to find one that suits her because of course everybody else has new improved recipes too. I just get familiar with one layout so time is reduced when I shop cause I know where everything is and suddenly you can add another 30 minuets to the trip while I hunt for disappearing foodstuffs. And technology too, if its better then fine but so often it seems that people think its better just because its different, and so often it just takes more time than I have to spare to learn a new system. If it ain't broke don't fix it! Companies it seems are always looking for new customers to attract but they never seem to care what matters to the old customers. Does the fact that I stop buying never show up on the marketing statistics?

What has that got to do with church? I'm looking at ways to reach ways to reach folk who have never been interested and never been involved, new customers you could say, but what about those for whom the old ways work, is anybody counting the statistics of those leaving because the changes don't work for them?

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